Google URL Shortener

Google has launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener.

Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:

  • Stability – ensuring that the service has very good uptime
  • Security – protecting users from malware and phishing pages
  • Speed – fast resolution of short URLs

Google URL Shortener is currently available for Google products and not for broader consumer use.

The Google privacy policy applies to the Google URL Shortener. Please note that Google may choose to publicly display aggregate and non-personally identifiable statistics about particular shortened links, such as the number of end user clicks.